Posts Categorized: News Ah yes, with the turning of the page of the calendar, it not only brings us a new month but a new year. Do you make New Years Resolutions? Plan on a better year? Forget about last year? Or just call it another night? January 1 gives us the opportunity to experience a jolt of… Read more » NEWPORT BEACH – I-D Lubricants is thrilled to be releasing the much-anticipated, action packed line of glycerin and paraben free lubricants: I-D HERO! I-D HERO is now available in four fantastic formulas, all offered in bright, distinctive 4.4 oz. bottles, with a brilliant POP display for slatwall, shelf, or countertop; a jar of assorted pillows… Read more » It’s July and in this business, it’s one of the busiest months of the year. While most of you are packing for your annual summer jaunt, trips to the beach, the lake, or the mountain, here in Lube Land, we’re showing off our products at one of the biggest adult products trade show of the… Read more » We’re thrilled to announce that we won two awards at the Erotic Trade Only Awards held Sunday, June 24, in Birmingham, UK. The awards were for “Best Consumable Brand” and “Best Consumable,” making this the seventh year our product, I-D Glide, has won this prestigious award. ”I-D continues to be the world’s best brand of… Read more » Orange County, CA – Westridge Laboratories, creators of ID Lubricants is pleased to announce the company’s new Stimulating Gel for her. The new ID Stimulating Gel for her will hit mainstream retailers early April. ID Stimulating Gel for her is currently available at select fine boutiques, specialty retailers and several online e-tailers.With ID Stimulating Gel… Read more » Keep up to date with all the happenings at ID Lube! We’ve hit the Social Networks and now you can find us on Facebook, Twitter, Myspace, and YouTube! Be sure to follow us for all the latest news, contests, give-a-ways, tips, offers and more.