ID Glide Named Best Consumable Product at ETO Awards

Orange County, CA – Westridge Laboratories, the manufactures of ID Lubricants is pleased to announce that the company’s flagship lubricant, ID GLIDE was awarded the Best Consumable Product for the sixth consecutive year at the 2011 ETO Awards in Birmingham, U.K..


The ETO Awards recognize excellence in the U.K. adult trade and are voted on by industry peers. The Best Consumable Product Award distinguishes an evergreen adult product which maintains high sales and demand.


“We’re honored to once again achieve the Best Consumable Product Award from such a top notch organization,” says Westridge President Gregg Haskell. “We know once consumers try I-D they keep coming back for more. This award shows that!”


ID GLIDE is the number one selling water-based lubricant in the industry. Developed with premium quality ingredients, its long lasting, odorless, colorless and non-staining formula is condom compatible and safe for use with silicone toys. As an FDA approved 510k Medical Device, ID GLIDE is also doctor recommended.

For more information on ID Lubricants, please visit

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Check out our Cinco de Mayo windows!!

Special Thanks to our friends at Brand X Video & Unicorn Alley for the use of their windows!

ID Lubricants Launches New Moments Line

Orange County, CA – Westridge Laboratories, makers of ID Lubricants is pleased to announce the new line of ID Moments. These hypoallergenic, glycerin and paraben free lubricants have been carefully created as the gentlest of all personal lubricants. With the essence of purity, it is sensually smooth making it ideal for anyone who may have sensitive skin.

The two year old water-based ID Moments has received new female-friendly packaging in sleek luxurious pump bottles with a locking top. The new packaging is available in 2 oz, 4 oz and 6 oz bottles. ID Moments original formulation will also continue to be available in the traditional flip top dome bottle.

ID has now expanded the product line with an all new silicone-based formulation as well as a warming lubricant under the Moments name. All three formulations of ID Moments are glycerin and paraben free, hypoallergenic lubricants that are color free and latex safe.

“We’re very excited about the new Moments line,” says Carmen Mortazavi, Vice President of Sales. “The products were developed by and for women who know exactly what they want. The discreet packaging is ideal for females who may be discouraged by the dome shaped bottles; most women would feel comfortable leaving this on their nightstands or bathroom counter as it could easily be mistaken for moisturizer. We also designed the label to be completely removable, so anyone seeking maximum discretion can easily detach the label and be left with a clean, clear bottle. Between the new packaging, and the addition of the silicone-based and warming formulations, the early customer feedback has been outstanding! It was the talk of the show when we premiered Moments at the recent International Lingerie Show.”

The new ID Moments line is available May 15th. Store owners and online e-tailers should contact their local distributors for pricing and ordering information. Distributors interested in carrying ID Moments should contact Carmen Mortazavi at (714) 259-9400 Ext. 205 or by

Lube Wrestling from the Archives

Earlier today, I came across these photos from a Lube Wrestling Event that we sponsored. Visit our Flickr page to view them all. They’re pretty hot…enjoy!

International Lingerie Show Pics Posted

Last week, we were out in Las Vegas for the International Lingerie Show. We debuted some new products that are about to hit the market and had to chance to catch up with some of our distributors and friends. Visit our Flickr page to see pictures of the show. Enjoy!