I-D Lubricants New HERO Line Now Shipping!

By: Kim - September 21, 2012 - one comment

NEWPORT BEACH – I-D Lubricants is thrilled to be releasing the much-anticipated, action packed line of glycerin and paraben free lubricants: I-D HERO!

I-D HERO is now available in four fantastic formulas, all offered in bright, distinctive 4.4 oz. bottles, with a brilliant POP display for slatwall, shelf, or countertop; a jar of assorted pillows of all formulas; a comic book style consumer guide; and eye-popping posters and marketing tools.  HERO is shipped in 12-bottle cases, an assorted case, assorted pillows by the gross, and the HERO display containing the durable plastic display, 24 bottles of HERO (6 each), and consumer guides.

Now’s the time to spring into action with HERO’s four glycerin and paraben free, latex friendly formulas:

HERO H20                 HERO Super Slick     HERO Heat Ray       HERO Cool Blast

• Water based            • Silicone based       • Water based         • Water based

• Hypoallergenic    • Hypoallergenic       • Gently warming     • Gently cooling

• Long lasting             • Ultra thick                 sensation               sensation

The HERO line also includes the power packed, 2.2oz dual packaged Dynamic Duo that creates four exciting sensations with warming, water based Hero Heat Ray and cooling, silicone based Hero Arctic Blast. The Dynamic Duo is sure to be a best seller for couples!  We are specially excited by HERO Super Slick.  It’s an all new silicone formula from ID.  It’s thick formula is truly amazing!

For the distributor and retail buyer, we have also created an exclusive, complimentary, comic book style HERO Buyer’s Guide that tells the story of each of the four fantastic formulas and includes SKUs, UPC codes, case pack amounts and product-specific information. The HERO Buyer’s Guide can be used to educate your sales team and can be sent to retailers as a reference for their future HERO orders.

If you have a retail store, please contact your favorite distributor to place  your order.  If you have a retail website, put it on your site and sell it. And if you’re a consumer – GET IT! It’ll be fun to show off and even more fun to use!

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  • Wayne

    Is it Cool Blast or Arctic Blast? And how does the Dynamic Duo provide four exciting sensations? I count two: cooling and warming. Please help.