ID Lubricants Launches New Moments Line

By: Kim - April 26, 2011 - no comments

Orange County, CA – Westridge Laboratories, makers of ID Lubricants is pleased to announce the new line of ID Moments. These hypoallergenic, glycerin and paraben free lubricants have been carefully created as the gentlest of all personal lubricants. With the essence of purity, it is sensually smooth making it ideal for anyone who may have sensitive skin.

The two year old water-based ID Moments has received new female-friendly packaging in sleek luxurious pump bottles with a locking top. The new packaging is available in 2 oz, 4 oz and 6 oz bottles. ID Moments original formulation will also continue to be available in the traditional flip top dome bottle.

ID has now expanded the product line with an all new silicone-based formulation as well as a warming lubricant under the Moments name. All three formulations of ID Moments are glycerin and paraben free, hypoallergenic lubricants that are color free and latex safe.

“We’re very excited about the new Moments line,” says Carmen Mortazavi, Vice President of Sales. “The products were developed by and for women who know exactly what they want. The discreet packaging is ideal for females who may be discouraged by the dome shaped bottles; most women would feel comfortable leaving this on their nightstands or bathroom counter as it could easily be mistaken for moisturizer. We also designed the label to be completely removable, so anyone seeking maximum discretion can easily detach the label and be left with a clean, clear bottle. Between the new packaging, and the addition of the silicone-based and warming formulations, the early customer feedback has been outstanding! It was the talk of the show when we premiered Moments at the recent International Lingerie Show.”

The new ID Moments line is available May 15th. Store owners and online e-tailers should contact their local distributors for pricing and ordering information. Distributors interested in carrying ID Moments should contact Carmen Mortazavi at (714) 259-9400 Ext. 205 or by emailingcmortazavi@westridgelabs.com.

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